HOW IT WORKS
D2C is currently one of the most effective channels to drive new customer acquisition. The Personal Perks platform puts consumers in control of selecting campaigns that resonate most with their own personal preferences and requirements.
This in itself will massively inflate traditional D2C customer acquisition conversion rates, and break the norm when it comes to ROI!
IMPACT YOUR AUDIENCE
Our user base can be filtered via a range of variables, so your offering is only advertised and requested by the consumers that matter to your brand (e.g. gender, location, occupation etc.).
Furthermore, we're able to prompt users with further audience filtering questions to get a deeper understanding of their consumer habits, e.g. ‘Are you Vegan?’, ‘Do you regularly go to the gym?’ or 'Are you a smoker/vaper?'
CONSUMER PERK REQUEST
All promotions will have a dedicated Perks Page created by our in-house design team. Your brand messaging, content and imagery can be accompanied by any additional touchpoints that align with your marketing plans e.g. social media, e-commerce links etc.
Users will have the chance to actively request your promotion(s) via the Personal Perk app. Once their preferred delivery mechanic is selected, the delivery (whether physical or electronic) is managed in-house.
You have the option to gain consumer insights and feedback via our interactive questionnaire platform. Users are prompted to complete the questionnaire and leave feedback. You will also be able to acquire GDPR compliant data for further marketing communications from your brand to the consumer.
Post activation you will receive a Post-Activity Report. The report will include full data analysis, a breakdown of consumer insights testimonials, pictures and engagement rates, as well as details of any incentives and competitions.
PERSONAL PERK COINS
Consumers are incentivised to take part in campaigns by earning Personal Perk Coins (PPC) for completing any of the outlined actions. These actions include:
- Completing the Questionnaire
- Leaving a Rating and Testimonial
- Sharing the Perk
- Taking a Photo with/of the Perk
- Referring a Friend
Once actions are completed, consumer wallets are updated with their current PPC. This can then be redeemed on Personal Perk endorsed prizes ranging from Amazon vouchers to iPADs.
PERSONALISED PROMOTIONS, STRAIGHT TO THE PALMS OF YOUR TARGET AUDIENCE
Your app campaign page will be designed by our marketing team. We try to make campaign pages as bespoke as possible to best represent your brand/product.
If you have key campaign objectives such as; increase more traffic to your online shop, drive social media engagement or foster better relationships with high street retail partners, please let us know and our team will optimise the design to best achieve this.
Targeted Exclusively at
Male & Female users aged 25- 55
1 x Herbal Essentials sample sachet per user
1,500 users within the target demographic requested a sample to their home address
48.2% of consumers went on to complete the questionnaire via the app
"Lovely brand, hadn't tried any of their products before but will be in the future after trying these samples."
Over 1,000 samples requested in 24 hours, with 41% completing the product questionnaire
80% of users reviewed & rated the sample
5,000 samples requested in
11 days, targeted at parents
We can set up a Screen Share to walk you through the app and show you all the benefits of running a promotion via Personal Perks. Once we establish the best suited activation style we’ll present a commercial proposal.
Alternatively, you can send a quick query and a member of our team will get back to you ASAP.